Costco’s 3 Business Categories: Personnel, Product & Facilities. A retailer reflecting honesty, credibility, and a definite direction that can be understood by its customers and vendors will have a good chance to make it. A store that tries to be all things to all people will end up being nothing to anyone. The membership model is currently one of the hottest trends in retail. Dentists could learn a lot from Sol Price (1916-2009), the founder of Price Club in 1963, which became Costco, which pioneered the membership, absolute pricing authority, warehouse store retail model.
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